True communication is learning as much as teaching

Communication for Purposes Baris Dogru Ekoiq Magazine

The media, which helps people to create and support ideas, also appears as a power that directs the society. It affects the way we behave. It is changing the traditional roles and operations of institutions. Providing accurate and solution-oriented information, designing and presenting media formats that have the potential to influence people play an important role in promoting changes in society.

With the power of communication, we can establish civilizations, create new spaces, change the existing order, and provide solutions to social problems. At the summit held in Rio in 2012, problems such as poverty, inequalities, and climate crisis were collected under the title of Sustainable Development Goals and the solution of these problems was aimed until 2030. The more visible and talkative we make the solutions, the more we can encourage governments, public and private sector institutions to be responsible, and the closer we get to the solutions of the problems. So, how will we communicate to make these solutions visible? Turkey’s first sustainability-focused, green business and lifestyle magazine Editor in Chief EKOIQ should pay attention to what we asked for effective communication of Peace Towards sustainability communicators.

“Sustainability has a very complex theoretical and practical background”

In fact, the answer to this question is not as complex as it might seem. Whatever a true communicator needs to pay attention to, just pay attention to them. The real problem; I think it lies in our lack of a proper, meaningful, contemporary and true answer to what a true communicator should pay attention to.

It might sound like a complicated answer, but it’s actually not. The root of this answer lies in my understanding of sustainability. So let’s open this up a little bit …

Sustainability has a very complex theoretical and practical background. I say past, but nothing goes. This complexity is not only a problem of the past but also of the present, as it has not been well analyzed and analyzed.

Transmission or communication?

My answer is plain and simple: Sustainability is the search for an answer to the huge problems that civilization posed but could not solve. Hence, the effort to respond to all of the deeds of humanity, the problems between itself and nature (which also breed each other), and therefore the effort to define and create a new civilization. You can see this better when you look at the 17 Sustainable Development Goals. Apart from these 17 goals, does civilization have a problem? No, because these purposes are too extensive to leave anything out.

Therefore; There is a separate problem in each part of a civilization whose foundations and assumptions are rotten. Communication is one of them (whether individual, citizen to citizen, institutional, institutions to individuals, or institutions to institutions). We are talking about “Communication”, which plays an important role in creating a new modern civilization by getting rid of the traditional structures of humanity. From this great humanitarian action, which is called communication, but actually often happens as “transmission.” In fact, even when you look at it only grammatically, the fact that the name of this field is “communication” not “transmission” is sufficient to show that reciprocity, interaction and dialogue are essential and indispensable features.

But the word is one thing, the job is different. A whole history of communication can be read as a history of monologues in this sense. It has been the science of developing “silver bullets” that will hit, deceive and persuade the target audience, the main body of communication. The point we have come together with the propagandists, spin doctors, PRs and advertisers of this communication world, who knit a steel armor so that the words of critical thoughts and trends do not leave the slightest trace, is a planet struggling with 1.5 degrees warming in the physical field, inter-human beings. In the relationship, there was “post-truth” unfortunately… What else could be left of so much lies and manipulation!

Our subject is human!

So the first question is, “What should communicators pay attention to for effective sustainability communication?” Even if we exclude “sustainability” from the question, not much changes. Maybe we can even throw away the “effective”. The question is easier to understand: What should we pay attention to for communication?

Maybe we can start by realizing that there are subjects in front of us… By understanding that people are not passive objects to take pills. Therefore, by realizing that our work is based on dialogue, not monologue… And then with the fact that we don’t know everything right; Perhaps we can continue by realizing that our truths do not have to be everyone’s truth.

Then maybe we can see that people (employees, consumers, stakeholders, civil society, citizens, whatever you put in here) can have knowledge and experience above our estimates when the right tools and channels are created.

Therefore, we can perhaps see at this point that communication is not a constantly speaking mouth, but an ear that can listen and understand very carefully. I think it is possible for us to see that a true communication is learning as well as teaching.

And at the end of this whole journey, maybe new horizons may open before us. And in those new horizons, maybe we can start talking at another level about employee or customer engagement, innovation, sustainability, efficiency and reputation. And maybe the real work will start then, when we can really communicate…

Views expressed here Sustainability Steps Association belongs to. Hence in no way Consulate General of the Netherlands can not be considered as official opinions of.

The guest of the Sustainability Agenda will be Salim Kadıbeşegil, Founder of RepMan Reputation Research Center

Sustainability Steps Association, Turkey and reputation management in the world, corporate governance, sustainability, brand identity in areas such as information sharing and aimed at the accurate transfer of information RepMan Reputation Research Center founder and Advisory Board Member Salim Kadıbeşegil welcomes.

In today’s conditions, it is very important how brands deal with the concepts of “brand reputation” and “reputation management” so that they can stand out in the global market and gain consumer trust and loyalty. During the pandemic, brands found that they had to understand changing consumer behavior and adapt their brand strategies to new conditions. While some institutions successfully managed their reputation with their attitudes, approaches to the agenda and the bond they established with the consumer during this period, some institutions damaged the brand reputation with critical marketing mistakes.

The Sustainability Agenda, where we will talk about the relationship of reputation with sustainability, the individual and institutional changes brought about by the pandemic process, and the “new normal that should be” after the epidemic, is on our Sustainability Steps Association Youtube channel on Monday, December 17, 2020.

We expect everyone to our event.

YADA Foundation Founder Mehmet Ali Çalışkan will be the guest of the Sustainability Agenda

Sustainability Day Mehmet Ali Caliskan Yada Foundation

Sustainability Steps Association; Following the opening film of the Sustainable Life Film Festival, "When Nations Unite: Urgent Solutions for Emergencies", it hosts Mehmet Ali Çalışkan, Founder of the Foundation on Life and General Manager of the Social Impact Research Center, in the Sustainability Agenda.

The coronavirus epidemic, which has affected the whole world, revealed the need for a more resistant, equal and healthy life for everyone. Almost everyone agrees that when the spread of the virus is under control, we will have new normals. But what about this new normal? In the restructuring process, we will have to prioritize sustainability and create a new world order. The rebuilding of the environmentally friendly global economic system is seen as a new opportunity for people, nature and our planet.

Sustainability Agenda where we will talk about the new world order, requirements and solutions after the epidemic Tuesday 1 December 2020 day of 11.45 Sustainability Steps Association is on our Youtube channel.

For their support UNDP Turkey Thank you to.

We expect everyone to our event.

You can watch our Sustainability Agenda program, which will be broadcast live on our Youtube channel, from the video below.

Reducing Inequalities will be discussed at the Meeting for Solutions to Problems

Solving Problems Reducing Inequalities DC

Sürdürülebilirlik Adımları Derneği’nin UNDP Türkiye çözüm ortaklığı ve Zorlu Holding desteğiyle yürüttüğü Sorunlara Çözümler Buluşması, Amaç 10: Eşitsizliklerin Azaltılması odağında gerçekleşiyor

The Meeting of Solutions to Problems, organized in order to listen to the inspirational works and best practices carried out for the Sustainable Development Goals and to exchange ideas and experiences, will be held on Thursday, December 3 at 18.00 .

At the Meeting for Solutions to Problems that brings together social entrepreneurs, non-governmental organizations, private sector and public institutions Goal 10: Reducing Inequalities The focus will be on how places, services, products and technology can be accessible within the framework of good practices of institutions.

UNDP Turkey Communications Coordinator Faik Awake The panel will be moderated by P & G Turkey Caucasus and Central Asia Corporate Communications Senior Director of Generation Kılıçali Duygu Gençoğlu, Project Leader of YGA Science Mobilization , BlindLook Founding Partner Sadriye Görece and Tepebaşı Municipality IT Manager Suat Yalnızoğlu He will take place as a speaker.

Reducing Inequalities We will be happy to see you among us at our meeting with Solutions to Problems.

To be done via zoom Click the link below to register for our event. After your registration, you will receive a link to your e-mail address. You can join the event by clicking this link.

Previously performed Solutions to Problems Our Meetings for watching;

The guest of the Sustainability Agenda is teyit.org, Editor of Covid-19 Post Nilgün Yılmaz

Nilgun Yilmaz Sustainability Day

With the Covid-19 outbreak, we were exposed to many news. Most of the time, we did not know which of these news were correct and which were not. These uncertainties caused us to make some decisions with panic and without questioning their accuracy. In such a process, many questions arose in our minds.

Some of the questions we seek answers in the Sustainability Agenda;

  • What kind of true or false information did we encounter during the epidemic process?
  • How do we get the right information among the information pollution?
  • What about vaccination studies?

To these questions and more teyit.org, Covid-19 Post Editor Nilgun Yılmaz Our Sustainability Agenda program, which we seek answers with On Thursday, November 19 at 19.30 on our Youtube channel it will be.

We expect you all to this conversation.

You can watch our previous Sustainability Agenda publications in the video below.

The guest of the Sustainability Agenda, Disaster Awareness Association Coordinator Murad Tiryakioğlu

Murad Tiryakioglu, Sustainability Day, Disaster Awareness Association

After the earthquake in Izmir, we talked about our life in cities before, during and after possible earthquakes. As we know, making cities and human settlements inclusive, safe, resilient and sustainable is among the 11th Sustainable Cities and Communities of Sustainable Development Goals.

Some of the questions that we look for answers both when we look back and in the future;

  • We experienced the Izmir earthquake. What have we done well with a disaster awareness perspective, what could we have done better?
  • What can be done to reduce the risks arising from earthquakes in achieving the Sustainable Development Goals?
  • What duties do local governments have to reduce earthquake risk?

To these questions and more Disaster Awareness Association Coordinator Murad Tiryakioğlu with which we seek answers Sustainability Agenda our program Thursday, November 5 at 19.30 It will be on our Youtube channel.

We expect you all to this conversation.

You can watch our previous Sustainability Agenda publications in the video below.

Hacer Foggo from Deep Poverty Network is the guest of the Sustainability Agenda

Deep Poverty Network, Hacer Foggo, Sustainability Day

The 2030 Agenda recognizes that the eradication of poverty in all its forms and dimensions, including extreme poverty, is the biggest global challenge and an indispensable requirement for sustainable development. With the pandemic, this issue came up even more.

In this process, important problems and changes occurred in many areas from access to food to education. Well;

  • What is Deep Poverty?
  • What does the Deep Poverty Network do?
  • What are the examples of positive change in this period of increasing despair?
  • What can we do to permanently eradicate Deep Poverty?

Our Sustainability Agenda program, where we seek answers to these questions and more with Hacer Foggo from Deep Poverty Network, is on our Youtube channel on Thursday, October 22 at 19.30.

We expect you all to this conversation.

You can watch our previous Sustainability Agenda publications in the video below.

Circular Economy will be discussed at the Meeting for Solutions to Problems

Finding Solutions to Problems Dongusel Economics DC

Steps to Sustainability UNDP Turkey Association's 2030 sustainability partnership and Intelligent Life Solutions to Problems conducted by Zorlu Holding support under the approach Meeting, 12 Purpose: Responsible Consumption and Production takes place in focus

Inspirational studies conducted specifically for Sustainable Development Goals and examples of good practice Meeting of Solutions to Problems, organized to listen, to share ideas and experiences, 27 October Tuesday 18.00 will be held in.

Bringing social entrepreneurs, non-governmental organizations, private sector and public institutions together Meeting Solutions to Problems Aim 12: Focused on Responsible Production and Consumption Circular Economy different aspects will be discussed.

UNDP Turkey In the panel moderated by Communication Coordinator Faik Uyanık Biolive CEO & Founding Partner Duygu Yılmaz, Bursa Eskişehir Bilecik Development Agency (BEBKA) Planning Specialist Nalân Tepe Şençayır, Interface Turkey & Africa Country Manager Murat South and SKD Turkey Projects Manager Münevver Bayhan will take place as a speaker.

We are happy to see you among us at our Meeting for Solutions to Problems where we will talk about Circular Economy.

To be done via zoom Click the link below to register for our event. After your registration, you will receive a link to your e-mail address.

Previously performed Solutions to Problems Our Meetings for watching;

Solutions to Problems Meeting focused on gender equality

Solutions to Problems Meeting

In partnership with UNDP Turkey and Zorlu Holding, Sustainability Steps Association organized the Solutions to Problems Meeting under the title of Goal 5: Gender Equality

Istanbul Metropolitan Municipality Deputy Secretary General Şengül Altan Arslan, Garanti BBVA Diversity and Culture Leader Tuğçe Kayaalp Yesilyurt, AÇEV Gender Equality Studies Manager Hilal Baykara and Kızlar Sahada Founding Partner Kiraz Öcal participated as speakers and UNFPA Gender Program Coordinator Meltem Ağduk as the moderator. Fenerbahçe Opet Women’s Volleyball Team Player and UNDP Gender Equality Advocate of Turkey Bahar Toksoy Guidetti also took part in the opening of our event and shared her projects for girls in Turkey.

Ensuring equality, benefits for all

Tuğçe Kayaalp Yeşilyurt talked about their work and said: “When we started to work on gender equality within the organization, our primary goal was to raise awareness. We tried to share with our employees the idea that achieving equality will benefit everyone, both men and women. “

Municipality is a place where mostly men work. However, Istanbul Metropolitan Municipality adds a gender equality perspective to its works. Stating that violence is a priority issue for the municipality, Şengül Altan Arslan said that they established the Women’s Solidarity Unit and are preparing a local equality action plan.

Stating that football is the most gendered and discriminatory branch among sports, Kiraz Öcal stated that since football is not considered to be a sport for women, women of any age are not given a chance in football. Kızlar Sahada collaborate with women’s football clubs to find long-term solutions to this problem.

Hilal Baykara, who emphasized that the problem is thought to be women, that the boards of directors consist solely of men, the difficulty of the inclusion of women in the male-dominated culture, and the oppression of women are not visible in policies and practices, stated that the idea of trying to repair and educate women every time to ensure gender equality is not correct.

We focus on solutions rather than problems with Solutions Workshop

Solutions workshop for sustainable development goals

We transferred the Solutions Workshop that we have been conducting since 2016 to digital and we realized our project with participants from different cities of Turkey.

The Solutions Workshop aims that the participants find solutions to existing environmental and social problems by focusing on their areas of interests and expertise. Participants are enabled to experience how they can find solutions to the problems they see around them. With the workshop that aiming to mobilize individuals and institutions to achieve the Sustainable Development Goals (SDGs), participants understand the link between the 17 SDGs, produces high-impact solutions to the problems that they identify in line with their interests and expertise and find the opportunity to apply the solutions they produce.

On 19 May the Commemoration of Atatürk, Youth and Sports Day, we took part in the Gameathon Youth program with our Solutions Workshop organized by Öğrenme Tasarımları We produced solutions to the surrounding problems, determined their action steps, and linked the solutions to the SDGs with young people. We carried out our Solutions Workshop with teachers in Muğla on May 28, 2020.

We did a Solutions Workshop with the volunteers of the Young Red Crescent Zeytinburnu Branch, focusing on environmental problems within the scope of the World Environment Day.