The guest of the Sustainability Agenda will be Salim Kadıbeşegil, Founder of RepMan Reputation Research Center

Sustainability Steps Association, Turkey and reputation management in the world, corporate governance, sustainability, brand identity in areas such as information sharing and aimed at the accurate transfer of information RepMan Reputation Research Center founder and Advisory Board Member Salim Kadıbeşegil welcomes.

In today’s conditions, it is very important how brands deal with the concepts of “brand reputation” and “reputation management” so that they can stand out in the global market and gain consumer trust and loyalty. During the pandemic, brands found that they had to understand changing consumer behavior and adapt their brand strategies to new conditions. While some institutions successfully managed their reputation with their attitudes, approaches to the agenda and the bond they established with the consumer during this period, some institutions damaged the brand reputation with critical marketing mistakes.

The Sustainability Agenda, where we will talk about the relationship of reputation with sustainability, the individual and institutional changes brought about by the pandemic process, and the “new normal that should be” after the epidemic, is on our Sustainability Steps Association Youtube channel on Monday, December 17, 2020.

We expect everyone to our event.